Media Relations Policy

This policy outlines general procedure for interacting with media, as representatives of the organisation whether they are or not.

Reasons for Having a Media Relations Policy:

• Protects Reputation: A well-defined policy helps maintain the organisation’s reputation by ensuring that all media interactions are professional and consistent.
• Ensures Accuracy: By controlling who speaks to the media and what they say, the policy helps ensure that accurate and reliable information is disseminated.
• Legal Compliance: Helps the organisation comply with legal requirements and avoid potential legal issues related to public statements.
• Crisis Management: Provides a clear plan for communicating during a crisis, helping to manage public perception and mitigate damage.
• Builds Trust: Consistent and transparent communication builds trust with the public, stakeholders, and the media.

In Australia, having a media relations policy is particularly important due to the diverse and dynamic media landscape. It helps organizations navigate media interactions effectively, ensuring that their messages are clear, consistent, and aligned with their strategic goals.

This policy is used when interacting with the media in any way.